01 · Travlr App
An immersive travel diary on a 3D globe. Web-first, with nothing to install. Social discovery, shop integration and NFC writing built in — the funnel for everything physical.
Investors
One globe, not
a hundred apps.
Travel software is fragmented into hundreds of single-purpose apps. TRAVLR collapses them onto one map, where every vertical is a new way in for an audience no single-purpose app can keep — and every memory pinned to that map can become something you own.
- 1.52 B
- International tourist arrivals, 20251
- $114 B
- TAM · travellers’ spend on souvenirs & keepsakes
- $13–15 B
- SAM · personalised travel keepsakes, Europe
- $125 M
- SOM · five-year target
- TAM
- 1.52 B arrivals1 × about $75 of souvenirs and keepsakes per trip2,3 ≈ $114 B. Independent sizing of gifts, novelty & souvenirs: $135 B in 2025.4
- SOM
- About 2.5 M orders a year × a $50 average order ≈ $125 M — roughly one international trip in 600.
$75 a trip and a $50 order are our assumptions; $75 sits in the low half of what travellers report spending. Every other input is sourced.
01 — The problem
A junk drawer of apps
Travel runs on one app for the diary, one for trails, one for hidden gems: Polarsteps, Atlas Obscura, AllTrails, Komoot, iOverlander and the long tail behind them. Each has its own account, its own map and its own rules.
Travellers use ten to twelve apps across a single trip,6 and the journey ends up scattered across them, adding up to nothing. Around 70% of the photos on a phone are never looked at again.7
02 — The thesis
Every niche is an entry point
Each vertical opens the ecosystem to an audience a single-purpose app can win but never keep. The fragmentation is the addressable market, not the obstacle.
The globe is the retention layer. Whichever door they come through, everyone lands on the same map, one account, one interface, and a comprehensiveness no niche app can match.
Souvenirs are the monetization engine. Every memory pinned to the globe can become a physical product, so each new vertical widens the same funnel.
03 — The ecosystem
Three products, one funnel
02 · Smart Souvenirs
NFC sensors hidden in postcards, magnets and more. One tap with any phone flies straight to the memory, with no electricity required. Recurring touchpoints long after the trip.
03 · Borderframes
The flagship souvenir: modular country frames that connect like a puzzle into growing maps. Made from bamboo.
04 — Market
Memories is the beachhead
Travellers already pay to keep their trips. At about $75 a trip in souvenirs and keepsakes2, against roughly $500 a trip spent on non-travel items3, the 1.52 billion international arrivals of 20251 make a $114 billion market, in line with the $135 billion independently put on gifts, novelty and souvenirs.4
It grows with travel: 5–6% a year for souvenirs4,8 and 4–7% for photo products,9 with the personalised slice we sell into growing fastest, at 7–9%.5 And screens are a door into it: 81% of Gen Z and Millennial travellers plan holidays around places they saw in film and TV.10
It is the beachhead rather than the whole story. Every vertical opened after it expands the serviceable market on the same globe and the same infrastructure — which is the part that compounds.
05 — Where we are
Built, not proposed
- Souvenir line developed Production-ready, with NFC integration.
- Travlr experience in build The web-first 3D-globe diary, as the funnel for the ecosystem.
Access required
The numbers are in the vault
The revenue model lever by lever, the assumptions under it and what they are benchmarked against, the head-to-head against the strongest competitor, and the ask. Plus the full pitch, a one-pager and the product gallery.
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Contact
Talk to the founder
TRAVLR is one person, which means the person who answers is the person building it.
Mats Miersen
Solo founder · building from Rabat, Morocco
- Email matsmiersen@travlr-app.com
- Phone +49 1575 7936828
- Product app.travlr.earth
- Borderframes borderframes.com
Sources
- UN Tourism, World Tourism Barometer, January 2026 — 1.52 billion international tourist arrivals in 2025, 793 million of them in Europe. Source ↑
- IGES, travel retail survey — vacationers spend $50 to $200 or more on merchandise, gifts and souvenirs. Source ↑
- Expedia Group research, reported by Parade, April 2026 — travellers spend about a quarter of their budget, around $500 a trip, on non-travel items. Source ↑
- Research and Markets, Gifts, Novelty and Souvenir Market 2021–2031F — $134.9 billion in 2025, 6% a year. Source ↑
- Personalised gifts: $30–34 billion in 2025, 6.7–9.4% a year — Technavio, TechSci Research and SkyQuest. Source ↑
- Travelport, Global Digital Traveler Research, 2018 — travellers use 10–12 apps across the searching, booking and travelling stages of a trip. Source ↑
- Popsa, The Memory Economy: 2026 Photo Trends Report, April 2026 — Censuswide survey of 8,000 adults in the UK, US, France and Germany; 70% of smartphone photos are never revisited. Source ↑
- Gifts, novelty and souvenirs growth: 3.1–5.3% a year — market.us and Straits Research. Source ↑
- Photo products: photo printing and merchandise $24–28 billion and photobooks $3.5–3.8 billion in 2025, growing about 4–7% a year — SkyQuest, The Business Research Company, Fortune Business Insights. Source ↑
- Expedia, Unpack ’26 — 24,000 travellers in 18 countries; 81% of Gen Z and Millennial travellers plan holidays around film and TV locations. Source ↑
Market-research firms size the same market very differently, so figures from them are given as ranges across more than one firm. Our own assumptions are the $75 spent per trip and the $50 average order in the sizing above.