One globe, not a hundred apps.

Travel runs on one app for the diary, one for trails, one for hidden gems: Polarsteps, Atlas Obscura, AllTrails, Komoot, iOverlander and the long tail behind them. Each has its own account, its own map and its own rules. Travellers use ten to twelve apps across a single trip, from the first search to the last day.¹

So a single journey ends up scattered across all of them and adds up to nothing. The world takes nearly two trillion photos a year, almost all of them on phones,² and around 70% of the photos on a phone are never looked at again³ — not because the trip did not matter, but because nothing was holding it together afterwards.

There were 1.52 billion international tourist arrivals in 2025,⁴ and every one of those trips ended up somewhere: a camera roll, a booking app, a feed.

Where you went, who you went with and where to go next, on one map and one account. Every trip you add draws itself on the same globe, and every country you set foot in fills in behind you.

That is the whole idea: not another app for one part of travelling, but the one place the rest of it adds up.

A memory pinned to the globe can become something physical. NFC sensors hidden in postcards and magnets fly straight back to the memory with one tap of any phone, no electricity required — and Borderframes, our modular country frames, connect like a puzzle into a map that grows with the places you have been.

They are made from bamboo. A trip should be able to end up on a wall, not only in a feed.